AI Companies in Morocco

Chari

Casablanca

Chari operates a B2B e-commerce platform connecting informal retailers – specifically mom-and-pop stores – in Francophone Africa with manufacturers and suppliers of Fast-Moving Consumer Goods (FMCG). The platform leverages AI-powered demand forecasting to optimize inventory management for retailers and utilizes machine learning to personalize product recommendations. Since launching in 2020, Chari has rapidly expanded to serve over 5,000 retailers and secured $8.5 million in funding, becoming a leading digital supplier for this crucial segment of the African retail market.

WaystoCap operates a B2B marketplace connecting African businesses with international suppliers, focusing on sectors like fast-moving consumer goods (FMCG). Their platform leverages AI-powered algorithms for dynamic pricing optimization, supplier risk assessment, and quality control – including predictive analytics to anticipate supply chain disruptions. While expanding their marketplace, WaystoCap has also pivoted to offer strategic advisory services and fundraising expertise for supply chain fintech innovation, indicating a broader focus on enabling the ecosystem beyond direct trade. Key improvements & rationale: Specificity: Mentions FMCG as a key sector, providing a concrete example. Detailed AI Capabilities: Goes beyond "intelligent pricing" to specify dynamic pricing optimization, risk assessment, and predictive analytics. Acknowledges Pivot: Highlights the advisory/fundraising services, reflecting the company's current direction as indicated on their website. Professional Tone: Avoids overly promotional language. Focus on Value: Emphasizes how AI solves problems (disruption anticipation, risk mitigation).

OCP Group

Casablanca

OCP Group leverages artificial intelligence and machine learning to enhance efficiency across its phosphate mining operations and fertilizer production. Their core technology centers on predictive analytics applied to geological data, equipment maintenance, and agricultural yield optimization. Targeting both internal operational improvements and data-driven solutions for farmers, OCP Group aims to secure phosphate supply chains and improve agricultural productivity in Africa and beyond.

ToumAI

Rabat

ToumAI is a Moroccan AI company providing multilingual voice analytics and autonomous voice agents that understand African and MENA languages and dialects such as Moroccan Darija, Wolof and Swahili. Founded in 2021 in Rabat, it raised USD 1M in pre-seed funding and operates across Morocco, Senegal and Malta.

PCS Agri

Agadir

PCS Agri is a Moroccan agritech company that builds AI-powered farm-management tools combining computer vision and IoT. Its products include TRACK TOM for cherry-tomato yield estimation, AI-based connected traps for pest monitoring, and tools for seed-germination tracking and water optimization. Its mobile app can count fruits and predict harvests weeks in advance.