Chari company logo - E-commerce company based in Morocco
commercial

Chari

Casablanca, Morocco
Founded 2020
500+ employees

About

Chari operates a B2B e-commerce platform connecting informal retailers – specifically mom-and-pop stores – in Francophone Africa with manufacturers and suppliers of Fast-Moving Consumer Goods (FMCG). The platform leverages AI-powered demand forecasting to optimize inventory management for retailers and utilizes machine learning to personalize product recommendations. Since launching in 2020, Chari has rapidly expanded to serve over 5,000 retailers and secured $8.5 million in funding, becoming a leading digital supplier for this crucial segment of the African retail market.

Technology Focus

supply chain-ai optimization

Quick Stats

Total Raised $100M
Founded 2020
Status private
Type commercial