About
Chari operates a B2B e-commerce platform connecting informal retailers – specifically mom-and-pop stores – in Francophone Africa with manufacturers and suppliers of Fast-Moving Consumer Goods (FMCG). The platform leverages AI-powered demand forecasting to optimize inventory management for retailers and utilizes machine learning to personalize product recommendations. Since launching in 2020, Chari has rapidly expanded to serve over 5,000 retailers and secured $8.5 million in funding, becoming a leading digital supplier for this crucial segment of the African retail market.
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