Protagonist

About

Protagonist is a US-based market intelligence firm that utilizes AI-powered narrative analytics to identify and measure the cultural and societal beliefs driving customer behavior. Their core technology employs NLP and machine learning to track and quantify narratives relevant to a brand, industry, or issue, providing clients with data-driven insights into public perception. Protagonist targets organizations seeking to proactively shape discourse, manage brand reputation, and optimize messaging for competitive advantage – including those facing crises or aiming to shift public opinion.

Focus Areas

Technology Focus