About
Mixpanel is a product analytics platform that helps businesses understand user behavior across their web and mobile applications. Their core offering utilizes event tracking and AI-powered insights to identify key user trends and patterns, moving beyond simple descriptive analytics. Mixpanel primarily serves product managers, marketing teams, and data analysts seeking to optimize user experiences and drive growth through data-informed decision-making.
Focus Areas
Technology Focus
recommendation enterprise nlp
Quick Stats
Total Raised $277M
Founded 2009
Status private
Type scaleup
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